As a Registered Investment Advisor we have a fiduciary obligation to our clients. This assures our clients that we have a legal obligation to act in their best interest. We are legally bound to disclose any conflicts of interest.
Throughout the financial services industry there are many responsibilities for which an advisor may be held accountable. Insurance agents or registered representatives that are not Registered Investment Advisors are only obligated to ensure that recommended investments are suitable. Representatives that are not a Registered Investment Advisors do not have a legal responsibility to look out for your best interests. They are merely required to ensure proper disclosure.
Look for an independent Registered Investment Advisor. An RIA is responsible for doing only what is in a client's best interest, and disclosing possible conflicts of interest.